A fizzy year gone
Despite all the negativity surrounding soft drinks in recent years, the soft drinks industry does not seem to fare too badly. Actually, the manufacture of soft drink cans in Europe has increased in the last year. In 2015, 64 billion beer and soft drink cans were manufactured. And that is no small feat.
Overall, if we take a look at the total number of cans manufactured in the last year, it definitely has not been a bad year. According to the market research firm Canadean, the beer and soft drink can production increased by 1.25 billion in 2015.
What caused this growth?
Especially soft drinks in cans had a particularly good year. The production in Europe grew by 4.4% compared to 2014. The demand for soft drinks in cans is becoming increasingly popular in Eastern Europe. The consumption there actually increased by 10%.
Beer on the other hand dropped slightly in Eastern Europe. But this would not have been a disaster for the manufacturers, since beer cans have gotten a bigger market share in Western Europe last year.
The final factor for success in 2015 was the increased demand for energy drinks. This category has often been cast into a negative light in the last few years, but that is not reflecting in the figures. On the contrary. The introduction of larger can sizes definitely played a stimulating role, because of this there was in fact an increased offer to consumers. The energy drinks market probably grew by 6% because of this.
This is also very good news for the can manufacturing industry, given the fact that two out of every three energy drinks are sold in cans.
All in all, the beer and soft drink can trade, against the expectations of many, probably had a promising last year. Let us hope that this success will be repeated again in 2016.
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