A potential tea revolution
Lately, we’ve seen drinks in all shapes and sizes appear on the market. It sometimes seems like there is no end to the constant change in the world of beverages. It’s not surprising, therefore, that tea has not been left behind and that new technologies and ways of drinking are also being developed for this drink. Think of Bubble Tea, for example, but also the most recent new tea creation: “Superior Brew” in a spray can.
No More Tea Bags – what’s in a name! – is the manufacturer that launched this new category on the market. The idea is straightforward: you literally spray the tea into a mug and add boiling water to it. No More Tea Bags lists the advantages of using a spray can over traditional tea bags:
- It is fast (13 seconds with the spray as opposed to 5 minutes using a traditional tea bag);
- It tastes better;
- The strength of the tea can be determined more accurately.
To what extent people really need this, or are even aware of their need, remains to be seen. At the very least, it is good that a new option has entered the market. Whether it is truly an improvement is up to the consumer, and will be decided by the market.
What will you choose: the original tea from the traditional tea bag or the new spray that offers more ease of use?