Beebad or Beegood?
Another relatively new drink in the energy drinks industry: BeeBad. This drink has come to our attention because of its different approach. It seems like BeeBad is doing something completely different, by using honey as one of the main ingredients.
Sure there are other drinks that contain honey, but it’s definitely something new within the energy sector. The honey makes up 14 % of the drinks’ volume and as a result of that, it can function as both sweetener and flavor maker.
Besides honey, some other natural flavor were added which makes the drink (even though it’s carbonated) taste very natural. This sounds like the beginning of a whole new segment in the energy industry right?
However, this new drink might sound like a very appealing and healthy option within the energy drinks category, it positions itself in a complete different direction: as something bad. The name of the drink is BeeBad and the design is appears a little aggressive due to it’s yellow-black color. Also the slogan says: ‘Bad is better’.
Little bit of a shame, since there are so many energy brands that have a reputation as ‘drink for the bad guys’ already. However, who are we to judge? You should decide yourself whether you think this drink is a bad option or actually a pretty good one!