Buy a lady a drink
Stella Artois and Water.org has collaboratively called for international business leaders, corporations, media and consumers to join the mission to help end the global water crisis. The Belgian beer brand has resigned its commitment to this effort with a multi year extension of the “Buy a Lady a Drink” campaign with Water.org by Matt Damon and Gary White.
Through this partnership, the aim is to help provide 3.5 million people with long-term, sustainable access to clean water by 2020. Since the launch of the campaign two years ago, Stella Artois has helped Water.org provide more than 800,000 people in the developing world with access to five years of clean water, through the sale of more than 225,000 limited edition Chalices and by directly donating more than $3 million to Water.org.
The partnership between Stella Artois and Water.org contributes to The World Economic Forum’s 2017 Global Water Initiative. Ricardo Tadeu, Zone President Africa, AB InBev said: “We believe that water has the power to unlock the potential of communities around the world.
“That’s why Stella Artois is passionate about and committed to helping Water.org end the global water crisis, but we can’t do it alone. We’re calling on consumers and business leaders to join us and take action in helping to end the global water crisis.”
It is reported that one in 10 people in the developing world lack access to safe water. This problem disproportionately affects women and children, who spend millions of hours a day collecting water instead of working, caring for family or attending school.
Matt Damon, co-founder of Water.org said: “I have four daughters and it is tough to imagine them having to walk for hours every day to get clean water, as so many women around the world do. “We want to put an end to these journeys. Through our partnership with Stella Artois and the campaign launch at the World Economic Forum, we’re inviting consumers around the world to help us do this.”
“It is unnecessary and unacceptable that every 90 seconds a child dies from a water-related disease,” added Gary White, CEO and co-founder of Water.org. “We need partners and committed resources – both human and capital – to help end the global water crisis.”
By News Desk