Cow’s milk, goat’s milk, soy milk, almond milk, rice milk. We’re familiar with lots of different kinds of milk, but have you ever had camel milk? While it’s not common in most parts of the world, like Europe and America, to consume camel’s milk, it’s very popular in the Middle East. In the Middle East it is used in several ways, such as an ingredient of yoghurt or ice cream and it’s consumed as an alternative to other dairy drinks.
Gujarat Cooperative Milk Marketing Federation (GCMMF) is about to take advantage of the low level of consummation of camel’s milk in countries other than Middle Eastern countries. Therefor the Indian company is going to diversify its product offering with camel’s milk and it will launch the product under one of its brands called Amul. This comes as a result of the new standards that are set by India’s Food Safety and Standard Authority.
‘We operationised standards for camel milk today and took two years to come out with the standards. The standards will help better marketing of camel milk in cities.” said FSSAI chairman Agarwal.
GCMMF will initially launch the camel’s milk in one of western India’s largest cities, Ahmedabad, before it is going to roll out to big cities in other parts of India.
Would this be the first step towards a new worldwide category of milk? Exciting times for the milk industry.