Day of the dead
Stoli Group USA, one of the world’s most dynamic wine and spirits organizations, announced to manage a new exciting project: KAH Tequila. Ever since Stoli’s subsidiary Amber Beverage Group acquired a stake in "Fabrica de Tequilas Finos", Stoli made a foray into the tequila industry and it seems like it’s not going to be just a one time thing.
The foray definitely has something to do with the current growth of the Tequila category in the USA. According to IWSR’s US Beverage Alcohol Review, the tequila category grew 5.2 %, which makes the US a market of great opportunities.
“We are on a fast track at Stoli Group with innovative line extensions and strategic portfolio expansion,” said Patrick Piana, president and CEO of Stoli Group USA. “KAH Tequila is an inventive product line and provides a springboard into a category that is rising quickly in popularity with consumers. Our whole team is toasting to this new opportunity.”
Even though there are great opportunities, the product has to be special enough to be able to make use of these opportunities.
KAH (wich means ‘life’ in the Ancient Mayan language), is produced in Mexico and ‘designed to pay reverence and honor to Mexico and its people’. The craftsmanship and design is what makes KAH so special. It’s portfolio exists of 4 products that are made of hand-selected 100 % blue agave. Each product is bottled in a skull and comes with its own unique decoration and design. These spirit skulls are available in 4 variants: Blanco, Reposado, Añejo and Extra Añejo.
Curious if the taste is just as good as the bottle design?