Do we still have wine in the letterbox?
Apparently, you no longer have to search your wine cellar or fridge for wine these days; you just may find a bottle of wine in your letterbox. This concerns a very exciting innovation, which could become an entirely new segment in the wine industry.
Recently, Garçon Wines in London developed something incredibly interesting: a bottle of wine that fits through the letterbox. As a result of this innovation, the wines can be easily received at home; a tremendous advantage for people who are away from home a lot and can therefore never receive (packaged) wine, or people who have very little time but would like to try out quality wines. Despite the fact that a lack of time amongst many people means quality wines are purchased less often, there is nonetheless a significant demand for these wines. Sounds like an ideal solution, but how exactly does it work?
Of course, these aren’t glass bottles. Rather, they are hard-plastic bottles. This reduces the risk of breakage (while also dropping points in appearance and experience). The bottles are flattened until they reach a size that will fit through most letterboxes. Additionally, to minimise the risk of them breaking, they are also packaged in special boxes.
Delivery will start in March and will provide consumers with the option of daily, biweekly or weekly deliveries. People will also be able to select their wine of choice, considering the fact that multiple wines from various wineries will be available. The choice is still somewhat limited, but don’t forget that it’s a start-up. More options will probably present themselves in the future.