Floral essence water grows
Within six years, the founders of Blossom Water, Trish and Steve Fortuna, have been able to take the floral essence beverage from their backyard garden to thousands of retail stores across the US.
Blossom Water was first dreamed up in 2010 at the Fortuna's western Massachusetts weekend home, where Steve would garden as a way yo decompress from a demanding Wall Street work week, and he found the idea of "drinking flowers and tremendous appeal." Steve and Trish, long recognized a void among beverages available in the market, premised on the question: can’t there be a genuinely ‘good for you’ drink that is not only refreshing but also delightfully flavorful? With Blossom Water, they have answered with a resounding ‘yes,’ developing a water beverage truly inspired by nature through the innovative marrying of complementary natural fruit and flower essences and just the right amount of sweetness. The result is bold and thirst quenching, yet also delicately nuanced – refreshment that is well suited to all occasions.
"I was very, very pleased to uncover, through my research, that many other cultures use floral essences in ther daily diets."
A 16 oz bottle is only 45 calories. There are no artificial sweeteners, preservatives or colors. Blossom Water is currently available in four flavors: Lemon Rose, Pomegranate Geranium, Plum Jasmine, and Grapefruit Lilac.
When Blossom Water first hit shelves in 2013, the suggested retail price was $2.99 and since then the company has been working to bring down to $1.99 in order to capture a more mainstream audience.
The label design and packaging has also played a large role in capturing all types of consumers, Steve said. The clear glass bottle allows customers to see the naturally colcored liquid inside and its clear shrink sleeve label with botanical paintings of the main ingredients "looks like they're alomost suspended in the water."