From fireworks chocolate to exploding juice balls
Yogurt drink with juice balls that explode in your mouth. Teenagers generally add more value to the things that come along with a certain product than to the core product itself. That’s why kids are very often the target of a marketing campaign.
Teenagers often choose the ‘more interesting’ drink that all of their friends bring to school over a drink that ‘just has a good taste and is hydrating’. This added value can differ from trading games to Fireworks chocolate. That’s why Yili and SIG Combicloc decided to create another slightly different sensation: yoghurt drink with little juice-balls that explodes in your mouth as soon as you chew on it. These drinks are available in strawberry and apple flavor and come with 6 wide matching straws.
Head of the marketing of Asia Pacific North and DIG Combicloc explains: ‘ the combination of yoghurt and fruit in the form of small balls fits ideally with the joy of experimentation and curiosity typical of teenagers’.
Whether it is very tasteful or not, it’s interesting to teenagers is for sure. This could potentially be playground’s hottest sensation.