It has been introduced in America while ago, but in January 2016 it has also been introduced in Europe: Vi Neon Energy drink. Despite the fact that neon does not exactly sound very healthy, it seems to be 100% natural. A healthy Energy drink, does it sound too good to be true?
What is it exactly?
Vi Neon Energy drink was introduced in America in 2015 and became extremely popular in a very short time. Now, a year later, Vi wants to take on Europe. First, we will give a short explanation of what constitutes Vi. Vi is a new American brand with a relatively ‘new’ concept that we see happening more and more often. There are two key ideas behind the brand:
1. The Vi challenge: a programme that makes you fit and keeps you fit. The goal is to bring a healthier lifestyle within 90 days (with a ‘money-back’ guarantee). The aim of Vi is to have 100 million people undergo a successful transformation, of which 3 million have already successfully taken place in the first 13 countries. Vi achieves this primarily by focussing on nutrition, these are called Healthy Fastfood products and are available in all shapes and sizes. The Neon Energy can is one of them.
2. The second key idea is that Vi does not want to grow large thanks to expensive marketing campaigns and advertising but exclusively with ‘old-fashioned word-of-mouth advertising’. They want to achieve this by making it a unique concept. The earnings model is called ‘network marketing’, we see this happening more and more often recently. One is actually ‘challenged’ to take part in the Vi challenge, to join the Vi member club so that one can order the products such as the energy drinks and one has to be invited to be allowed to promote it at all.
What is so special about this energy drink?
As mentioned before, this is the first 100% natural energy drink. It contains 100 kcal and only natural sugars. It has the recommended daily allowance of vitamin B, and this time the famous taurine is missing from this energy drink. The two most important elements in Vi Neon Energy Drink are: caffeine extracted from green tea & a component of the Ginchona tree that causes the Glow in the Dark effect (hence the name Neon).
Vi promises that the consumer will experience the following benefits when he or she consumes the drink:
- Long lasting energy without dip
- Supporting mental focus, brain function and energy (because of the vitamin B)
- Healthy metabolism
Already convinced that this is worth trying? Just make sure to get invited then!