Mocktails.Cocktails but different
Mocktails have been in for a while, but they are becoming more popular. Cocktails without alcohol, that is. One can even talk about a ‘mocktail-revolution’. Time to explore this a little further.
After the cocktail revolution, and now during the rise of Gin, non-alcoholic drinks and mindful eating and drinking, mocktails are becoming more and more popular. In certain clubs non-alcoholic cocktails have been served for years, but they have never been so wide-ranging and popular. In the meantime this ‘new’ concept is becoming a true hype.
According to van Flandern, president and ‘master mixologist’ of Creative Cocktail Consultants, the previously non-alcoholic cocktails, now mocktails, are so special because they contain more than just the standard sweetness. Adding tinctures and bitter elements ensure that a balance is created rather than just the taste of saccharine sweeteners, which used to be the overruling flavour in non-alcoholic cocktails.
Especially in the larger cities, there are many trendy restaurants and clubs that uphold the mocktail concept. The Love & Salt restaurant in Manhattan Beach, California has added three new cocktails to its menu which incorporate ingredients such as sage, almond syrup, jalapeño and seedless white grapes, making those drinks just as high quality as the alcoholic cocktails.
At Atera, a restaurant in New York City, they launched a new ‘Temperance Pairing’ programme based on the Danish tradition of pairing certain juices to certain dishes. This is done with mocktails which are made in the manner of their classic alcoholic versions such as Negroni, Champagne and even Côte de Beaune.
There is no denying; there is a huge market for this. Think of the typical examples such as pregnant women who are not really allowed to drink alcohol and athletes, but also others such as businessmen who order a shot of strong alcoholic spirits with their mocktail. One starts to slowly agree with people who want to enjoy without drinking alcohol. Very clever, because you would not deprive a vegetarian from his Vegan burger, would you?