Mtn Dew Label Series
Because of the success of the introduction of Mtn Dew Black Label in 2016, a complete new Label Series of Mtn Dew is about to be created. This Mtn Dew Label Series is a line of premium sodas from Mountain Dew, which will have unique flavors and herbal and citrus bitters. The new line includes the White Label, that comes with a citrus flavor and the Green Label, which will be apple-kiwi flavored.
The first Label Mountain Dew introduced was the Mtn Dew Black Labed; a carbonated soft drink with a dark berry flavor and herbal bitters. It was not only one of the most successful product launches in Mountain Dews’ history but is also elevated the Dew Nation's drinking experience with new and unique flavors and premium ingredients.
"Dew Nation has shown us its love for Mtn Dew Black Label by making it one of our most popular beverages," said Chauncey Hamlett, senior director of marketing for Mountain Dew, in a statement. "Through the Mtn Dew Label Series, we're looking to give our fans more choices for when they want to let loose but are craving something a little more sophisticated."
The Label Series will be launched during the Coachella Music Festival on April 15 and 16. It will be launched with Label Hotel, by creating a free event which is open to the public and gives attendees the chance to sip Mtn Dew Label Series beverages while immersing themselves in music, art, style, technology and mixology.