Non-alcoholic beer is increasing in popularity
Around 45% of all beer drinkers regularly drink non-alcoholic beer. For centuries beer has been one of the most popular drinks, which has now become indispensable in the drinks world and the daily lives of many people. However, it appears that beer is not just popular because of the alcohol content it normally has. This became abundantly clear when in 1988 Bavaria launched the first really non-alcoholic beer, which quickly turned into a success story.
Now, years later, the most recent national beer study (2015) found that non-alcoholic beer is more popular than ever before. Around 45% of all beer drinkers regularly drink non-alcoholic beer, compared to only 26% in 2011.
The question now, of course, is: what is the reason for this increase in popularity? There are several possible reasons .
For example, it cannot be denied that we have now become much more aware of our nutrition. Non-alcoholic beer fits in rather well with this current health trend. The lack of alcohol in a drink is of course an important player in relation to our health. In addition, non-alcoholic beers are a good alternative to sugary sweet drinks given that non-alcoholic beer contains relatively fewer calories and sugar.
Very simple; because of the technological developments of the past 15 years the taste is particularly good. Moreover, there is a much larger variety in flavours of non-alcoholic beer. For example, Radler 0.0 is a huge hit at the moment. But also Amstel, Bavaria and Wieckse have their own individual non-alcoholic beers which are greatly appreciated and are satisfying the needs of different consumer groups.
The last possible reason for this increasing popularity is the way non-alcoholic beer is promoted by marketers. This beer is becoming more widely known and considered as more acceptable by consumers. The study also showed that consumers are expecting to get more non-alcoholic beer at various events. This means that consumers are also aware of the rise in popularity.