Although the festivities have ended in Munich, many other “imitation” events in the world are still in full swing. The Oktoberfest – we’ve all heard of it. The number-one beer event of the year, and a moment for all large beer manufacturers and brewers to see their sales peak. More than 6.9 million litres of beer are consumed annually during the event in Munich alone.
The Oktoberfests being most vehemently celebrated by the Germans is no surprise, considering the fact that the Germans are one of the countries with the highest beer consumption per inhabitant. An average German drinks more than 114 litres of beer per year, which is more than four times the world average.
Still, this beer event isn’t only incredibly popular in Germany. Almost every country in the world has at least one city where, once a year, people enjoy putting on their dirndl or lederhosen and knocking back pitchers of beer. From New York to Hong Kong; the Oktoberfests are celebrated everywhere; presenting brewers with the perfect opportunity to promote their products. Of course, there are many brewers responding to this special time of the year. A solid and ancient marketing trick that almost guarantees a boost in sales. Below are several examples of the Oktoberfest creations by brewers on the opposite side of the world from Munich.
There are many brewers that don’t release their own Oktoberfest beer, but that do organise their own Oktoberfest event. Think of brewers like Heineken and San Miguel. Not bad for the economy, this centuries-old tradition.
Let’s drink to it!