On my highway to beer
AC/DC. They are not the first to come up with the brilliant idea of launching their own drink and they will definitely not be the last. But that should not put the brakes on our enthusiasm.
Following Metallica’s Budweiser and Queen’s Bohemian Lager beer, AC/DC is also launching its own beer. We have to hand it to AC/DC, they do have very inspiring and entertaining admirers.
One of their fans, Christian Spurk, has launched an impressive campaign. Via Facebook he called on all fans, to let the can, which is named after AC/DC’s 17th album 'Rock or Bust', travel around the world, just like the band itself. The band is currently touring and the can has its own travel program. The can has already been to Zurich, Arnhem, Buenos Aires and New York. During this trip the can has been photographed with the greatest attractions and most beautiful natural wonders.
'I wanted to find out how far this can would get. That is why I sent it around the world three years ago.' According to Christian Spurk.
What started with a small group of fans on Facebook, has grown into a worldwide community. The general opinion about the can has been rather lukewarm, but that is clearly not the fault of the AC/DC fans or the stunt of Christian Sprunk.
"ONE" AC/DC BEER CAN GOES AROUND THE WORLD