Pepsi’s old light drink is making its comeback
No more than a year ago, Pepsi decided to renew its light products by replacing aspartame in them with other substances. Pepsi arrived at this decision following falling sales revenues, which they thought were probably being caused by negative reports surrounding aspartame. According to Pepsi, replacing aspartame with other substances was its consumers’ most significant demand.
Pepsi has not been the only party to have this idea. Multiple market-shaping parties in the industry assumed that decreasing revenues were caused by consumers’ growing worries regarding the ingredients of their light drinks. Relatively logical reasoning, if we take the mice experiment as an example. This was an experiment conducted on mice that showed that aspartame could be linked to the development of cancer.
Pepsi’s logical response to this was to cut aspartame from her light drinks, in the hope of meeting the demands of its consumers and converting decreasing revenues into rises in sales. But, the results weren’t great: sales dropped with 10.6% in the first quarter. Consumers complained of a different taste due to the use of sucralose instead of aspartame.
All this has led to Pepsi’s choice to walk the middle path. At present, Pepsi has opted to offer both the old, original Pepsi light, which contains aspartame and guarantees the same taste as before, and the newer version, in which aspartame has been replaced. The newer version that does not contain aspartame will appear on the shelves in silver packaging, accompanied by the classic variant, which will have light-blue packaging.
How this will work out remains to be seen, but it seems like Pepsi is doing the right thing by offering both options. Now it is up to the consumer to decide which of these two variants they prefer. We will find out how the above will impact sales.