Presidential campaign or marketing campaign?
There is no better way of advertising than to anticipate to the current trends. At least, that’s what Rob Metz, the owner of Avery’s apparently thinks. That’s probably why the 112-year-old soft drink company, Avery’s, has released two candidate-based soda’s. Both Hillary Clinton and Donald Trump are represented by their own bottle , design and flavor accompanied by a matching ambiguous slogan.
The "Hillary Hooch" is marked as "classified", but operation manager Will Dunn leak some secret ingredients: "We blended strawberry, a bit of blue raspberry and we also added some citric acid to make it a little sour."
Metz described the "Trump Tonic" as kind of a no-brainer. The flavor for the Trump Tonic is "Make America Grape Again." "It's got a lot more flavor and a lot more acid. We thought that was pretty appropriate.” Metz said.
By means of adding these ironic flavors, Avery’s is able to attract even more attention. It seems like a good marketing move to adapt the current election campaign.
"There is a lot of disaffection with the choicesfor president", Metz said. "Whatever political statement you want to make you can now write it in."
Because Avery’s tracks the number of sales of the deocratic and the republican bottles, the buyers get the feeling they have one’s say on the final result of the elections. Besides that, "Write in Vote" labels have been added, for those customers who are "SODAsgusted" with Hillary and Donald.
In the end we don’t know wheter it’s good luck or that Avery’s has a truly representative track records. But we do know that Barack O’Berry outsold both John McCream in 2008 and Cream de Mitt in 2012.
To keep posted, check the results on the Facebook page and don’t forget "Vote early and often!"
Very smart Avery’s.