Russian Standard seems to meet Icelandic Standards
Russian Standard is expanding its European market by launching on the Icelandic market. The world’s leading premium vodka is globally recognized and dominates the premium vodka segment in Russia with a market share of 35% and exports to more than 80 markets in Europe, the USA and Asia. Russian Standard is going to partner with Haugen-Gruppen Vodka, which is a leading importer of spirits in Iceland.
“We are delighted to be partnering with Haugen-Gruppen Vodka in Iceland. As vodka is the biggest category in Iceland, taking 38% share of all spirits, and we’re positive that Russian Standard Vodka will become a clear favorite among vodka connoisseurs in Iceland,” comments Jonathan Ashworth, EMEA Managing Director of Roust.
Not only Russian Standard is thrilled about the cooperation. “We at Haugen-Gruppen are thrilled to have introduced yet another global player to our portfolio. The initial reaction of the market has been positive to say the least both On-trade and Off-trade.
Russian Standard gained a guaranteed distribution in Iceland after it passed an initial trial term in Icelandic government-regulated stores.
Having advanced from the trial section of the Icelandic Monopoly to the permanent portfolio in the least possible time is not only amazing but another proof of the quality of Russian Standard Vodka,” says Birkir Gudmundsson, Haugen-Gruppen Managing Director.