Taste the music
Have you ever wondered why some types of drinks seem to go so well with particular types of music, like the combination between whisky and jazz? Or have you already realised that lounge music is the one thing that makes your cocktail taste extra special?
It’s all part of the bigger picture; the experience that you have when you drink a particular drink. According to a recent investigation by Frontiers, published in Psychology, music can actually affect how good your beer tastes.
A team of researchers at the Vrije Universiteit of Brussels, led by Dr Felipe Reinoso Cavalho, has conducted an experiment to determine whether the design of the drink and music results in a more positive experience during tasting. Indeed it does. Felipe discovered that people enjoy a drink more and consider it better tasting if it is paired with music that could be considered a good match with the particular drink’s identity. In 2012, research showed that higher pitched sounds accentuate sweet flavours.
Leading restaurants now also regularly conduct special experiments with combinations of particular sounds or music and dishes. Winehouse Montes has gone quite far in this, linking particular types of music, or specific songs, to wine made from particular types of grapes. This is how far one can go in search of creating the ultimate flavour sensation.
Restaurants and bars now know what they must do in order to offer their customers the ideal flavour experience. But still, they won’t be the first; many have gone before them. Perhaps they secretly already knew?