Why whisky is deserving of its recent popularity
Whisky: back with a vengeance and now available in more variants from more countries than ever. The supply is tremendous, but so is the demand.
Despite the fact that it is currently a staple part of many drinks menus, whisky was not always this popular.
The drink, originally appearing in Scotland or Ireland (there will never be a consensus regarding which country was the drink’s birthplace) in 1400, was enormously popular in its countries of origin, but significantly decreased in popularity from 1800 onwards.
Where does this popularity originate, and what makes whisky so special?
The answer is its diversity. Whisky has such a broad palette of flavours that it contains extremes in taste. To a large extent, this has to do with how old the whisky is and where it has been distilled. Whisky is not just produced mechanically, but made by people, which is why each whisky comes with a story.
Each distiller only uses the products that grow naturally in the vicinity of its location of production. This is why whiskies made using rye are from Canada and the United States, while the malt whiskies (made using malted barley) are distilled in Scotland.
On top of this, whisky has gained a reputation of being a status symbol; in part thanks to series like "Mad Men" and gangster films. Drinking whisky is a sign that one has “made it” in life. It has become a symbol of success. Let’s drink to that!